The Golden Rule: Should You Give to Receive

What's the best way to go about increasing your influence on social medium platforms such as Twitter? It's a question that draws a range of answers from the so-called experts. But among the most controversial of strategies is the one that tells you to increase your following by following lots of other people, including ones you might not have much in common with. In fact, this week we read a VERY interesting article making the rounds on this very subject, called The Twitter Law Of Reciprocity . So we pose the question to you: Does it make sense to follow lots of people with the expectation of getting many followers in return? Should you follow those who follow you (or use apps that do this for you) willy-nilly? In the end, what's the benefit?